NYFTLab aids women-led tech startups in 2024

Sara Wazowski
"Women-Led Startups"

The New York Fashion Tech Lab (NYFTLab) has revealed the 2024 participants, championing its essential role in aiding six women-fronted B2B retail tech start-ups. These companies offer groundbreaking digital solutions intended to reinvent the fashion industry. Their focus lies on pressing issues including sustainability, personalization, supply chain transparency, and immersive customer interaction.

In the past, the NYFTLab has uplifted 75 businesses since its birth in 2014, presenting a successful track record with companies such as OBSESS, EON, FINDMINE, and BUYWITH DRESSX REFLAUNT. NYFTLab’s position as a hub for the blend of fashion, retail, and technology sectors continues to reinforce, shaping leaders for tomorrow’s digital landscape.

The 2024 program has seen NYFTLab expand its connections with globally recognized companies, such as J.Crew Group, LVMH, Selfridges & Co, among others. This initiative has provided significant collaboration opportunities, enhancing their business outlook remarkably.

NYFTLab’s 2024 support for female-led B2B startups

NYFTLab continuously seeks to broaden their spectrum, including more esteemed businesses in the future.

This year’s program spotlighted six novel female-led startups, placing a strong emphasis on the essential role that women play in challenging conventional business models. The success of these startups strengthens the argument for gender diversity in entrepreneurship, fostering a trend towards greater socioeconomic inclusivity.

The start-ups underwent a thorough 12-week training regimen, refining business models and building connections with partners, potential financiers, and industry leaders. The program culminated in a Closing Demo Day, showcasing the startups and their respective accomplishments.

NYFTLab is a crucial platform for industry progress, representing a space for diversity, transformative innovation, and strong leadership. The enterprises involved in the 2024 Lab include CURATED FOR YOU, FAIRLY MADE, FLOCKSHOP, NECTAR, RASPBERRY, and CUSTOMER INTENTIONALITY PLATFORM, each offering unique services.

Initially conceptualized by Springboard Enterprises and several leading fashion entities, NYFTLab non-profit initiative continues to support women-fronted businesses. The influence of these companies extends beyond the business realm, raising industry standards while making a lasting impact on society.

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Sara pursued her passion for art at the prestigious School of Visual Arts. There, she honed her skills in various mediums, exploring the intersection of art and environmental consciousness.